There was nothing harder for me than writing copy. I have never thought of myself as a good writer and in fact I left college once because I was worried I couldn’t write!

But since becoming an internet marketer, writing has become like a love affair for me. I have learned to find my voice in my writing and enjoy it now more than any other type of marketing. I’m going to share some of the things I’ve learned along the way in a relative short period of time about copywriting marketing.

When you are creating an article you have to keep copywriting marketing in mind for your web page, sales letter or anything else for that matter, you want to do three things:

• Target the right people
• Get their attention
• Keep their attention

First you’ll need to identify who the person is you want to communicate with. You have to get inside their head so to speak. To do this, you have to be authentic and write in your own voice. Don’t try and be someone else. Connect with people that are like you and from similar backgrounds. I connect with corporate executives, people in the MLM industry and small business owners. As well as married and divorced women and real estate sales people. This is the real key to copywriting marketing.

You want to create psychological relationships by knowing who you’re target audience is. Let them know you’ve walked their path and that you have arrived at where they want to be.

Identify with the pain and joy people have and write about your own experience. You have to understand them and they have to know they are understood. Then they will believe you. From there they will start to know, like and trust you. This is where your copywriting marketing can be extremely powerful.

Where you see competition that’s where the money is being made. Don’t let it scare you off, just stand your ground and allow your writing to stand out. Using all the techniques in your copywriting marketing tool box, you can beat out the competition and get to number 1 on Google.

Lead with your target market’s problem. Think about what problems you had and illustrate them in your writing. Let them know you’re real and have experienced exactly what they have experienced.

Here are five things you can use in your copywriting marketing to stand out:

1. Question their beliefs. This gives their mind a hiccup. An example would be: You don’t have to do hotel meetings to sponsor people into your business.

2. Be controversial. Be controversial without being negative or bashing people. An example would be: MLM doesn’t work anymore, do what I did. Use the National Enquirer to get ideas.

3. Be entertaining – entertainment is a great way to attract people and is really why people buy stuff. They watch videos to be entertained, they read the emails to be entertained. Always relate anything in your marketing back to you. If it’s not entertaining to you – then how could you expect it to be entertaining to others?

4. Be enlightening – Distribute revelations give new knowledge to people.

5. Be curious – curiosity killed the cat but also made him pull out his wallet. People react for reasons that go beyond their interests. Questions are great ways to drive curiosity. An email subject example would be: I’m having trouble breathing…

Copywriting is the most powerful tool in your tool box as an internet marketer.

Here are some great books for you to read and practice with:
• The Ad week Copy Writing Handbook
• Hypnotic Writing by Joe Vitale
• The copy writers handbook by Robert Bly
• The Robert Collier Letter Book by Robert Collier